Testimonials

How to use testimonials

Testimonials are vital in influencing future customers. Most people will want to do their own research before making a buying decision, not only into what you say about your products or services, but what other people who’ve used them have got to say. If you’ve got written testimonials from happy customers, maybe displayed in your office or just lying in your in-tray, then make sure your prospective customers get to see…

What makes great content great?

Content is king. A phrase first used by one William Gates back in 1996, and what an accurate prediction of the future of the internet it turned out to be. Customers may eventually need to find your premises, ring your sales desk or even read about the history of your company, but what brings them to your site will most likely be a search for information. how to wire a 3 gang…

Google Reviews

Why you need Google reviews

Reviews, and in particular, Google reviews are becoming an increasingly important part of the SEO formula. Firstly, from a customer perspective, reviews give real feedback on other users experience. And the more authentic the review appears to be the better. A ranking on a recognised review site like TripAdvisor is a good start as are individually attributed comments from customers which you include on your own site. Reviews are featured prominently on…

Google My Business

What is Google My Business?

Google My Business brings together a number of previous attempts to get small business owners to engage with the web including Google Local, Google+Local,  Google Places for Business and Google Maps for Business. You can forget about those now and build a single identity under the Google umbrella to connect with customers via search, maps and social media. So what does Google My Business let you do? Synchronise business information across search,…

Website as marketing tool

Having a website is no longer about copying the content of your brochure online and leaving it at that. Successful websites are working every day on providing answers to the questions that your customers are asking. By creating content on your site that responds to one of the five billion Google searches done every day (and that figure is currently increasing by about a billion a year) you give yourself…