Content Marketing vs Traditional Publicity

Content marketing for very small businesses

Content marketing is the process of providing relevant, valuable and impartial resources to your audience on the subject of your business. Why would I want to do that, you might ask? Well, these days customers are clever. They research. And they want the best products or services, for the best price. Content marketing is the platform that proves your knowledge and expertise in your field. You can’t just claim to be…

What makes great content great?

Content is king. A phrase first used by one William Gates back in 1996, and what an accurate prediction of the future of the internet it turned out to be. Customers may eventually need to find your premises, ring your sales desk or even read about the history of your company, but what brings them to your site will most likely be a search for information. how to wire a 3 gang…

Website as marketing tool

Having a website is no longer about copying the content of your brochure online and leaving it at that. Successful websites are working every day on providing answers to the questions that your customers are asking. By creating content on your site that responds to one of the five billion Google searches done every day (and that figure is currently increasing by about a billion a year) you give yourself…

Should I use Facebook for my business?

The answer is probably, yes. As a business owner thinking about marketing, you want to consider any available channels of communication with your customers, and communicate with them through the methods that they prefer to use. If your customers are on Facebook and using it regularly, then the chances are they would be receptive to hearing your news there too. Look at the range of social media platforms that are…