Business blog topics

Business blog topics

Or, why your business blog shouldn’t be about your business. Your web designer has probably already told you that you should be blogging: to promote your services; to help bring in clients; to build your reputation. But what they maybe didn’t explain very well was exactly what you should be blogging about, and the sorts of business blog topics that readers are interested in. Lots of businesses make the mistake of…

Content Marketing vs Traditional Publicity

Content marketing for very small businesses

Content marketing is the process of providing relevant, valuable and impartial resources to your audience on the subject of your business. Why would I want to do that, you might ask? Well, these days customers are clever. They research. And they want the best products or services, for the best price. Content marketing is the platform that proves your knowledge and expertise in your field. You can’t just claim to be…