Semalt blocker

High bounce rate? It might not be your fault

If you are getting a high bounce rate, have a look at your list of top referrers (sites that send traffic to your page). One that is appearing near the top of many lists is a site called semalt.com. This is basically a spam site. It’s role is to send a web crawler to your site, generating fake traffic, and alerting you to their analytics and SEO services. All this traffic bounces…

Social Media Marketing

3 things you should know before you brief a web developer

Getting off the ground as a small business is tough. And one of the first things you might think of doing is setting up a new website. But what should it look like and what do you want it to do? There are plenty of cheap solutions offering low cost ways of getting online and when cash is tight these seem pretty tempting. But a good web developer can make…

Does blogging work?

Does blogging work for business?

Loads of web developers, digital marketing specialists and SEO gurus are now banging on about blogging – but does it work for business? What are you really going to get out of it and will you get a return on the time you have to spend? A Case Study This week I’ve been helping a client with her business blog. Her business coach told her that people buy from people…

Business blog topics

Business blog topics

Or, why your business blog shouldn’t be about your business. Your web designer has probably already told you that you should be blogging: to promote your services; to help bring in clients; to build your reputation. But what they maybe didn’t explain very well was exactly what you should be blogging about, and the sorts of business blog topics that readers are interested in. Lots of businesses make the mistake of…

Content Marketing vs Traditional Publicity

Content marketing for very small businesses

Content marketing is the process of providing relevant, valuable and impartial resources to your audience on the subject of your business. Why would I want to do that, you might ask? Well, these days customers are clever. They research. And they want the best products or services, for the best price. Content marketing is the platform that proves your knowledge and expertise in your field. You can’t just claim to be…

Google hangouts

Google hangouts for business

Time is money. And petrol costs money too. So wouldn’t it be great if you could save the time and expense of travelling to meetings by improving your virtual meeting skills. Google hangouts lets you do just that with its video-conferencing tool which is free and easy to use. 7 things you can do with Google hangouts without being in the same room 1. Have a face to face discussion with…

Venngage templates

Free data tools – 3 ways to get started

Anyone with a website will have wondered at some point: How much traffic do I get? Where do my visitors come from? What do they think of my site? and possibly even… What should I blog about? There are loads of tools for collecting, analysing and displaying data and it’s perhaps difficult to know where to start. If you’re a small business with loads of other priorities you don’t want to be…

5 things you should look for in a web developer

Choosing a web developer is not an easy task. There are fancy agencies with glossy brochures and plush carpets. There are one-man bands who work from their dining room table. There are numerous businesses advertising websites online. And there is Vistaprint. So who is going to be the right person to build your website? Well, it depends on the size of your business, the size of your budget, and what you…

What people do online

Do I need a website?

Back in the dark days of 2007, less than half of Britain’s small business had their own website. 7 years on that figure has grown to just 53%. Meanwhile there are 1.4 billion people with access to the internet. So do you need a website for your business? In a survey published this month, using the internet to research products they might want to buy came out as the most common activity…